Collection: Brave + True

Developed in 2012 under the Holiday Trading & Co Collective, the Brave+True label was initially created as a winter capsule to the summer resort wear label, Holiday.

 

The brand grew in popularity quickly and now encapsulates a range all year round delivering collections to stores across Australia, New Zealand, South Africa and the USA.

 

Paying homage to our small-town roots, Brave+True is inspired by the quintessential days spent in our coastal town of Robe - a constant source of inspiration and a place we love to call home, but the collections also draw inspiration from busy, city-life to quiet days in the countryside. 

 

The Brave+True label is imbued with the essence of adventure and discovery, but also the personal quest to express yourself through your style; of saying who you are without having to speak. 

 

Combining feminine pieces, striking modern silhouettes, streamlined fabrics and a contemporary colour palette; the brand delivers versatile and classic styles perfect for every occasion. 

 

 

In 2019 we launched our everywoman campaign, which emphasises that our collections are made for every day, every night, every age, every style, every size, every occasion and every woman.